To celebrate Snoop Dogg's historic role as a commentator at the 2024 Paris Summer Olympics, we've crafted an exclusive collection of five custom shoes representing the number of the Olympic rings. This quintet of footwear narrates Snoop's remarkable journey, with each design capturing pivotal Olympic moments in his iconic, eccentric style. From his roots in Long Beach to the global stage of the Olympics, these shoes are a testament to Snoop's evolution from rap icon to the world’s beloved Unc.
1. 'Winner's Circle':
This shoe was designed for the opening ceremony where Snoop C-Walked through Saint-Denis carrying the Olympic torch. We viewed this moment as a symbol that Snoop had taken home the gold. The upper, clad in gold gator-embossed leather, nods to Snoop's affinity for luxury alligator shoes. The pièce de résistance is the ribbon and 2024 Paris Olympic gold medal-inspired embellishment, solidifying Snoop's place on the podium.
2. 'Le Drapeau Tricolore':
This asymmetrical design features a blue lateral, white tongue/vamp, and red medial, representing liberty, equality, and fraternity by paying homage to the French flag. A Parisian striped topline, tricolor heel webbing, and gold embroidered Snoop 2024 Paris logo on the collar add the finishing touches to this story.
3. 'Represent':
Unity ties this story together, the design merges Snoop's signature paisley bandana motif with the colors of the Olympic rings, representing the union of flags globally. The upper features a custom-printed leather that seamlessly blends Snoop's iconic pattern with the vibrant blue, yellow, black, green, and red of the Olympic symbol. This harmonious fusion symbolizes the coming together of diverse cultures and nations under the Olympic spirit, while maintaining Snoop's unique style. The shoe's design emphasizes how music and sports transcends boundaries.
4. 'Elemental':
For the highly anticipated debut of Breakdancing at the Olympics we tapped into the foundational four elements of Hip-Hop, DJing, MCing, Breakdancing, and Graffiti. This design immortalized Snoop's legend status with a retrograffiti inspired graphic. This piece showcases a young Snoop Dogg wearing his classic 90's flannel fit while reaching for the gold top eyelet grommet. The "Paris 2024" design is done in a classic bubble letter throw-up style filled with two-tone paisley pattern. This story is nicely tied up with a tricolor lace that represents French flag.
5. 'Sky High':
The final story of this collection brings us to the Olympic podium. The 2024 Paris podium was designed in sober colors of gray and white to resemble the famous Parisian rooftops and symbolize taking the medalists to the skies. The shoe's modest white upper and minimal gold details embodies Snoop’s rise from his humble beginnings to achieving global stardom, much like an athlete who trains tirelessly to reach the pinnacle of success on the Olympic stage.
All five shoes feature golden heel clips adorned with Snoop's signature paisley motif, a gold Snoop Dogg lace dubrae, a woven tricolor tongue label resembling the French flag with a special Snoop 2024 Paris logo, decorative filigree metal aglets, gold, silver, and bronze medal-inspired ventilation eyelet grommets, and a racetrack graphic with Snoop Dogg's quote, "I only compete with myself," encased under clear rubber on the outsole.
Responsibilities:
+ Creative direction
+ Color story
+ Material story
+ Graphic design
+ Storyteller
Featured on:
+ NBC Sports
+ Sports Illustrated
+ billboard.com
+ footwearplusmagazine.com
+ footwearnews.com
+ snkrdunk.com